X Corp in the lawsuit
alleges Media Matters of tricking algorithms into thinking Media Matters wanted
to view both hateful content and content from large advertisers.
Elon Musk's X Corp.
has sued nonprofit Media Matters for driving advertisers away from the platform
formerly known as Twitter by portraying it as rife with anti-Semitic content.
In a lawsuit filed on Monday in
US federal court in Texas, X accuses the organisation of "tricking the
algorithm into thinking Media Matters wanted to view both hateful content and
content from large advertisers."
Apple, Comcast, NBC Universal and
IBM were among high-profile brands that paused advertising on X last week after
Media Matters reported finding ads allegedly displayed with pro-Nazi content.
The advertising exodus also came
in the wake of Musk allegedly endorsing a comment on a user's post that claimed
an anti-Semitic conspiracy theory.
"This is a frivolous lawsuit
meant to bully X’s critics into silence," Media Matters president Angelo
Carusone said.
"Media Matters stands behind
its reporting and looks forward to winning in court."
The White House has condemned
Musk, the world's richest person, for "abhorrent promotion" of
anti-Semitism.
The White House was reacting to a
post by Musk in which the Tesla and SpaceX tycoon replied to a user's post
about the 'great replacement' conspiracy theory on X with the words: 'You have
spoken the actual truth."
The theory claims that
anti-Semitism is on the rise because Jews allegedly have been promoting ‘hatred
against whites’.
Referring to Musk's post, White
House spokesman Andrew Bates said it was "unacceptable" to repeat
such a "hideous lie."
'Sensitive media'
The suit filed Monday does not
mention Musk endorsing a comment on the post with the conspiracy theory,
instead blaming recent ad woes on Media Matters.
"Media Matters knowingly and
maliciously manufactured side-by-side images depicting advertisers' posts on X
Corp.'s social media platform beside Neo-Nazi and white-nationalist fringe
content and then portrayed these manufactured images as if they were what
typical X users experience," the lawsuit contended.
X accused Media Matters of duping
its algorithm by following only accounts known for extreme, fringe content
along with big-name brands.
The result was a feed
"precision-designed" to produce the kind of side-by-side ad and
content pairings that alienated X advertisers, the suit maintained.
X asked the court to order Media
Matters to pay unspecified cash damages and to take down the report.
In the year since taking over
Twitter, now rebranded as X, Musk has gutted content moderation, restored
accounts of previously banned extremists, and allowed users to purchase account
verification, helping them profit from viral posts.
An X executive said that it did a
"sweep" of accounts pointed out by Media Matters and they will no
longer be able to make money from ads.
The posts themselves will be
labeled "sensitive media," according to the executive.











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